Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing - MarketWatch
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing - MarketWatch
Juul sells 35% stake to tobacco giant. Now the e-cigarette maker is worth more than Airbnb or SpaceX - Los Angeles Times
![Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune](https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1241480667-1-e1659025514539.jpg)